Can Blogs Do Big Wonders For Your Small Business?

Posted by David T. Heal

August 25, 2008

Blogs for Small Business Short and honest answer to this question is “Yes”, after all blogs are hot and happening. From my experience, small businesses would be wise to have a blog of some sort. You always need to advertise your business, well; a blog is yet another effective marketing investment. It can prove to be a platform for your customers to interact casually with you and provide you with ideas and hints, which can actually earn you more business.

A survey has witnessed more than 39 million blogs in existence while 75,000 blogs are created every day. The web presence a blog gains for you is much more reader-and –user friendly, which can develop wider audience and potential customer base for you business.However, remember one thing, every business varies and has its own way of serving their targeted customers.

For you I bring few aspects to light which make blogs an effective marketing tool for small business.

Find out the issues surrounding your business that are worth discussing;
If you are in a swiftly changing business, like technology, then discuss your company’s latest trends and products on blog;
You can hold polls and quiz to know what exactly what your customer requires;
It will let people come up with different ideas and hints to solve your minor business issues;
For “consultants” (engineers, marketers and event planners) a blog is a way of showing your expertise and establishing yourself as a trustworthy authority without doing the travel;
The feedback loop created by a blog between you and your customers helps to prove the better options you are providing than your competitors do
The instant-feedback mechanism of blogs, allows the readers to respond to your posts or link to them on their own blogs
They facilitate spread of buzz about your company’s latest news regarding customers and prospects;
Small business owners target very narrow market, a blog helps to focus the targeted audience;
Blogs help small business owners offer products and services which are highly requested by their customers;

As a small business owner if you decide to start a small business blog, there are few don’ts, you need to, strictly follow.

#1: Do not have someone write about your business on your blog, no one can convince your customers better than you can.

#2: Do not make your blog sound as if you only want to promote your products and services, no one will be interested reading.

#3: Do not let your blog go unattended for long period; you will loose your credible customers.

Since promoting your business through this unique way is easy to set up and pay for (some are free), launching a blog should be at the top of your to-do list.
I’ll love to hear from any of you small business owners, if blogging have been doing big wonders for your small business… keep in writing.

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