Small Business Strategies

Interactive Marketing… Getting started

I’ve met with many small businesses, and not surprisingly, one of their greatest challenges is trying to keep up with the technology advances that are happening at light speed.  The transition away from yellow pages has already happened for “readers”, but advertisers are still spending thousands of dollars chasing eyeballs that don’t exist.  The fear [...]


Starting a Small Business…The Seminar (We need your help!)

My company is initiating a seminar on “How to Start a Small Business: Tips on what to do and how to save money”.  We’ll cover everything from incorporation, accounting, branding, banking, web sites, etc.
What i need to know, from everyone out there, is if you have been a part of a small business, or you [...]


Getting Real: Hope is not a Strategy

Reality hit our company, Logo Design Guru in the 4th quarter, and clearly, logos and websites are not immune to some recessional affects also. Amazingly, we still managed to grow by over 25% in 2008, but so did our expenses. My business partner and i reviewed our profit and loss statement, found a way to [...]